Brainstorm - I begin by having a meet and greet with my client to learn more about them and their goals for the project. What styles do you like? What colors are a must? The goal of the brainstorm step is to truly uncover what the goal is and how to get the best solution possible. The overall ascetic of the project is important to the look and feel of every piece of design created or project and getting on the same page as my client is always step one.

Develop - This is the process where we start loose and tighten the design as we develop our ideas and make decisions to begin creating the digital assets. I begin by creating rough concepts or wireframes then work in what was collected in the brainstorm session for Beginning with multiple ideas I allow my clients to pick and choose different elements from the rough compositions to bring together for our final design.

Evolve - In this stage of the design process I begin to refine and tighten the final design by working on the one single design asset, compiling all the elements from the previous compositions. I then present the final composition to my client and we discuss any other tweaks to the design to make it perfect. I typically will allow up to three edits of the final composition with no cost to my client to change things like type, color placement and small changes.